Facts about Japan & Internet User Trends

Facts about Japan & Internet User Trends

Population of Japan

Approximately 128 million. (The 10th place in the world)

Gross National Income

US$32,608 per capita (IMF. 2009)

English Proficiency

General English proficiency of Japanese people is said to be the worst among the people in the advanced nations, therefore, the rate of English website usage by Japanese Internet users is low.

Internet Population

Japan has the third largest Internet population in the world. (2009)

  Country Population
(million)
Internet Users
(million)
Penetration Rate
1 China 1,338 360 26.9%
2 United States 307 227 74.1%
3 Japan 127 96 75.5%
4 India 1,156 81 7%
5 Brazil 198 81 34%

Internet Access

Japan has 100 million users of advanced third-generation cell phones, twice the number used in the United States.

Internet Access Number of Users
(million)
Percentage in Whole
Net Users
Using PC 83 86%
Using Cell Phone 75 78%

Search Engine Share

In Japan, the market share of Yahoo! isalmost double of Google's share.

Japan
Yahoo!Japan 62%
Google Japan 33%
Other 5%
USA
Google 65%
Yahoo 17%
Other 18%

Broadband Connection

50% of broadband users in Japan are on high-speed fiber-optic lines. Japan leads the world with the fastest and lowest unit cost for broadband, according to recent data from the OECD.

Online Shoppers

Despite the recession, online shopping sales in Japan increased 22% rise to US$67.2 billion in 2009. According to a statistical survey, approximately 95% of internet users shopped online for the past year.

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