Doing E-Commerce in Japan
Doing E-Commerce in Japan
Make Your Online Shop Japanese-Customer-Friendly
Despite the economic recession, online shopping sales in Japan increased 22% rise to US$67.2 billion in 2009. According to a statistical survey, approximately 93% of internet users shopped online for the past year.
If you are a shopping site owner and if Japan is included in your target markets, it is a good idea to localize your website to appeal to the audience in Japan.
Your would-be customers in Japan are good online shoppers except most of them do not understand English and do not feel comfortable shopping at your website if only written in English.
2009 Survey on Online Shoppers in Japan
| 1. Have you purchased anything online for the past year? | |
|---|---|
| Yes | 93% |
| No | 17% |
| 2. How often did you shop online for the past year? | |
|---|---|
| 10 to 19 times | 23% |
| more than 20 times | 19% |
| 3. What did you buy online? - Best 8 | |
|---|---|
| Books, Magazines | 50% |
| Foods, Beverages, Liquors | 49% |
| Clothes | 48% |
| CD, DVD,Video | 38% |
| Cosmetics, Beauty Products | 35% |
| Fashion Items, Jewelry | 32% |
| Air Tickets, Train Tickets, Accommodation | 31% |
| Health Foods, Healthcare Items, Supplement | 31% |
| 4. What are the shopping sites you used most? - Best 5 | |
|---|---|
| Rakuten | 72% |
| Amazon | 51% |
| Yahoo! Shopping | 33% |
| Manufacturer's Websites | 22% |
| Nissen | 16% |
| 5. How did you get to the shopping sites? - Best 5 | |
|---|---|
| Searched with product name | 44% |
| Searched with shop name or company name | 36% |
| Through book-marked websites | 31% |
| Through price comparison websites | 21% |
| Searched with related keywords | 20% |
| 6. What is the highest amount you have spent on one online shopping? | ||
|---|---|---|
Japanese Yen |
equivalent US Dollars |
|
| 1,000 - 5,000 | 11 - 54 | 6% |
| 5,000 -10,000 | 54 - 109 | 17% |
| 10,000 - 30,000 | 109 - 326 | 34% |
| 30,000 - 50,000 | 326 -543 | 13% |
| 50,000 - 100,000 | 543 - 1,087 | 13% |
| more than 100,000 | more than 1,087 | 14% |
| 7. What payment method do you prefer for your online shopping? | |
|---|---|
| Credit card | 61% |
| Pay at convenient stores | 12% |
| Cash on delivery | 11% |
| 8. How many credit cards do you have? | |
|---|---|
| None | 14% |
| One | 18% |
| Two | 19% |
| Three | 49% |
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WEBFORCE Inc. is a Tokyo-based web marketing company with diverse capacities required in serving clients who aim to increase their business's online presence in Japan. |
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